While writing an article we often want to grow on its appeal. Once, Twice, Thrice, we read them and every time a new idea springs up. Again we have to edit and re-write the content to make the final copy for the website.
And what we find? We have brought down the writing to half its original!
We want to read a copy that makes us go deep in to the subject. Lucid language is the key-word. Process of transmitting our thoughts in words is done more effectively through writing. While writing we tend to make our pieces elaborate and we do not like making our pieces short, but editing and re-writing really works wonders!
We can put a few tips in daily practice, so as to make an interesting read:
● We should not deviate from the central theme while writing. A number of ideas may cluster together, but it is better not putting them down at once. Read the piece over and again and if we come across something inappropriate we can strike it off.
● Writing for the web involves captivating the visitors with crisp writing. The writing must be brief and to the point. Often long sentences tend to make the writing drab and the reader quickly shifts to the next topic. Short simple sentences can be used and we should remove unnecessary frills. While editing we should try to rearrange the order of words and sentences as to convey the idea in a linear process.
● Break the long sentences into simpler ones. We should see that a single sentence conveys not more than two ideas. Grammar and spelling check is a must and we can remove prepositions, articles or conjunctions where they are not needed.
● We sometimes have formatting problems with content editors, especially while working on Word documents. We can write on a Word document and then format it with the “Paste as Text” option on the editor. If the layout is more complex then we can go for the “Paste from Word” option on the editor. The font and style options and style removal checkboxes can be used to put the writing in the Pop- up window.
● Paragraph spacing is another issue and we either have no or too much space (that sometimes alters the meaning altogether). We can apply a few short cuts, like “Shift + Enter” for a bigger space in between sentences and paragraphs.
● “Align” the text as Left, Center, Right or Justified and then adjust the “Font” color and type. Next, we switch over to the “Preview” option and find how it appears and then our copy is ready for the web!
And what we find? We have brought down the writing to half its original!
We want to read a copy that makes us go deep in to the subject. Lucid language is the key-word. Process of transmitting our thoughts in words is done more effectively through writing. While writing we tend to make our pieces elaborate and we do not like making our pieces short, but editing and re-writing really works wonders!
We can put a few tips in daily practice, so as to make an interesting read:
● We should not deviate from the central theme while writing. A number of ideas may cluster together, but it is better not putting them down at once. Read the piece over and again and if we come across something inappropriate we can strike it off.
● Writing for the web involves captivating the visitors with crisp writing. The writing must be brief and to the point. Often long sentences tend to make the writing drab and the reader quickly shifts to the next topic. Short simple sentences can be used and we should remove unnecessary frills. While editing we should try to rearrange the order of words and sentences as to convey the idea in a linear process.
● Break the long sentences into simpler ones. We should see that a single sentence conveys not more than two ideas. Grammar and spelling check is a must and we can remove prepositions, articles or conjunctions where they are not needed.
● We sometimes have formatting problems with content editors, especially while working on Word documents. We can write on a Word document and then format it with the “Paste as Text” option on the editor. If the layout is more complex then we can go for the “Paste from Word” option on the editor. The font and style options and style removal checkboxes can be used to put the writing in the Pop- up window.
● Paragraph spacing is another issue and we either have no or too much space (that sometimes alters the meaning altogether). We can apply a few short cuts, like “Shift + Enter” for a bigger space in between sentences and paragraphs.
● “Align” the text as Left, Center, Right or Justified and then adjust the “Font” color and type. Next, we switch over to the “Preview” option and find how it appears and then our copy is ready for the web!
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